Mirror, not turn: knowing which you need
The single most important thing about this tool is that it mirrors rather than rotates. That distinction decides everything. Choose flip when you need a genuine reflection: preparing artwork for iron-on transfers and heat presses, where the design must be reversed so it reads correctly once pressed onto fabric; fixing a scan that came out mirrored because a document was fed face-down or captured through glass; or creating a backward image for window and transfer lettering. If instead the page is simply oriented the wrong way and the text is fine, you want the rotate tool. Confusing the two is the most common mistake, so decide first whether you need a reflection or a turn.